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Smarta Technology Announced LBA Regional Winner For Wales

Welsh Home Automation Business Shines At National Awards

Cardiff home automation installers Smarta Technology have been announced as the Welsh regional winner at the Local Business Accelerator Awards.

A licensed installer of Control, Smarta Technology was one of three finalists in the Western Mail LBA competition; the others being MudTrek Mountain Bike Breaks and Yolk Recruitment.

They were chosen by the Western Mail’s LBA business mentoring team of chief executive of business services group MSS, Bill Mayne, managing director and founder of Effective Communication Alastair Milburn and associate director with professional advisory firm Grant Thornton, Chris Burgess.

As well as mentoring from the trio, all the businesses are being provided with advertising campaigns with a value of £25,000 with the Western Mail and website Walesonline.co.uk.

Founder of Smarta Technology Mark Wray said: ““We are disappointed not to have won the overall award, but the exposure the competition has given us, both in terms of editorial coverage and our advertising campaign, has been invaluable in brand awareness and winning new business.”

The York Cocoa House, a chocolate specialist start-up firm in Yorkshire has been crowned overall winner of this year’s Local Business Accelerators (LBA) competition.

At a ceremony in London yesterday 15 finalists, whittled down from 2,000 entries from start-up firms across the UK, were bidding for the overall title.

With a life-long passion for chocolate, owner Sophie Jewett decided to turn her sweet tooth to business and set up the York Cocoa House, selling a range of chocolate products and hosting chocolate workshops.

As well as a £10,000 cash injection from the Business Growth Fund the York-based business will also receive a year’s free mentoring from serial entrepreneur and Dragons’ Den star Debra Meaden, as well as a £30,000 advertising campaign overseen by a London-based agency.

Taking a break from training as Strictly Come Dancing contestant Ms Meaden presented the awards.

She said: “I am thrilled to have been involved in the campaign. Once again, hundreds of fledgling businesses have witnessed first-hand the benefits of local advertising thanks to the Local Business Accelerators scheme

“The initiative provides a shot in the arm for local newspapers, demonstrating their importance and the role they play across the country. The York Cocoa House is a very worthy winner and I look forward to working closely with Sophie and her team to help develop the business further.”

She paid tribute to all the start-up businesses which entered the competition She added: “It is really important in this country, in tough times to have people running their businesses and running them well.”

She said that all 15 finalists shared the same traits of looking to broaden their horizons, while marketing themselves effectively and offering great service to customers.

She added: “I know a lot of people with great services and products and do all the right technical stuff to get businesses ready to go, but then don’t tell anyone. You will have the best kept secret in the world, unless you get out there and tell people what you can do.”

To find out further information about Smarta Technology please visit http://www.smartatechnology.co.uk

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